Work with Us

Are you a kickass outdoor gear, lifestyle brand, or destination looking to reach a new audience and take your product to new levels? We partner with like-minded brands whose products inspire and help people live better lives outside.

About us

Bearfoot Theory is an award winning outdoor adventure travel blog, where founder Kristen Bor and her all-female team help readers discover new destinations, face their outdoor fears, and get their hands on the latest and greatest gear.

With 3.5 million annual page views, Bearfoot Theory reaches over 2.2 million US-based outdoor enthusiasts each year and is one of the leading blogs focusing on outdoor adventure in the United States.

Our readers are avid hikers, van lifers, backpackers, and road trippers who prioritize getting outside.

Get the scoop on the best backpacking backpacks for women that are comfortable and lightweight and learn how to choose the best pack for you.
Who we work with

We are picky about our partnerships.

Just as you are evaluating us and the ROI we provide, we are also evaluating you. We only partner with brands or destinations that:

  • Create durable, quality outdoor gear
  • Offer epic outdoor experiences
  • If a food brand, you are plant-based
  • Give a damn about the planet
  • Have a budget to work with us
  • Value long term returns over short term exposure
We keep good company
Oboz logo
Visit California logo
Garden of Life logo
Visit Montana logo

Our Services

These are the three main ways we work with brands, and we can create custom packages as well. We find that these offerings provide the most engagement, sales, and long-term value for our partners. Please note at this time we are not offering any kind of stand-alone social media promotion.

Sponsored Blog Content

We have a variety of placement options available in existing and new SEO optimized blog content that ensures long-term value.

See Example
Newsletter Promotion

Reach our 20k+ most dedicated community members in a feature in our weekly newsletter that has a 50% open rate.

See Example
Giveaways

Giveaways are a win-win and designed to capture email addresses for your list. Giveaways typically result in 2,000-6,000 emails.

See Example

Our Happy PARTnERS

Don’t Just Take Our Word For It

We’ve loved working with Bearfoot Theory over the last several years. The content Kristen delivers to her audience is authentic, and in our case has directly helped us grow our Instagram and Facebook audiences. We appreciate their professionalism and thoughtfulness as a partner.
Regan Betts
Oboz Footwear
Working with Kristen is a very collaborative experience that has allowed us to grow significantly with Bearfoot Theory over the years. Her approach to all content is genuine and true to her audience and we value the authenticity she brings to every project.
Bri Reichelt
REI Co-op
Working with Kristen was awesome! The content she produced was very professional and high quality, we’re still seeing referrals from it around a year later!
Ty Collins
Rad Power Bikes
Kristen provides thoughtful, approachable, real-life answers to the questions most people ask about the outdoors. Working with her for a review piece on Bearfoot Theory was a great experience! Kristen understands the needs of a small brand and knows how to deliver content that readers can relate to. The campaign that she built for Good To-Go continues to perform well to this day, over a year later.
Justin Hagen
Good To-Go
Our team has loved collaborating with Kristen and her team at Bearfoot Theory! We are so impressed by her profound knowledge and passion for Utah. We have also appreciated her dedication to amplifying an authentic and timely message around responsible travel with both of our audiences. We are excited to partner on more successful projects!
Melissa Kinney
Visit Utah
Ready to talk business?

Fill out this form to get in touch

We’re excited to hear more about your project. Please include as many details as you can about your brand, your budget, and goals.

Please note: We don’t accept guests posts from brands. Also while we love free gear, it doesn’t pay the bills. We’re happy to test out your product, but we can’t promise anything in return.